The Sun

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This was a poster done for The Sun that ended up being the front cover of the newspaper. I like Gordon Brown and loath The Sun and what it stands for but I at the same time I always read it and was really pleased to have got the headline. The poster and the front page got a lot of coverage on the media and there’s a film loaded here that the agency made as a new business case study that shows how well we managed to amplify its effect. It even made Gordon Brown laugh.