This is the portfolio of Justin Hooper, champion of ideas and creative people. Conceptualist, strategist, and leader. Founder and partner in JAM. The work on the site is the stuff that I’ve created and overseen during my time in the business. In London, Paris, Milan, Lagos, Sao Paulo, Istanbul and Hong Kong. Everything from world famous TV spots, integrated campaigns for both broadcasters and advertisers, to platforms like Vestiaire Collective, a fashion TV channel, community, blog plus network and The Smalls, a community of independent film makers, creating content for corporate clients. The work’s won lots of creative awards and helped changed the fortunes of many brands and companies. I began my career as a copywriter at Euro RSCG Hong Kong in the nineties. Moving to London I worked at some of the UK’s best agencies including Ogilvy, Lowe and 90s agency of the decade HHCL. My work for Unilever and the COI won four Cannes Lions, three Gold and one silver and a D&AD silver pencil before I returned to Euro RSCG in London as a Creative Director on Citroen. Winning another D&AD Silver Pencil and Cannes Lion before taking the position of ECD at Ogilvy Istanbul. After an unforgettable two years in Turkey I returned to London for the role of ECD at Devilfish Creative. After several years running a nimble, independent agency I set up on my own. Concentrating on sports, FanLeague, fashion, Vestiaire Collective and broadcast, ViasatWorld. My advertising writing has been included in the D&AD book of copy and been made part of the English coursework for the UK’s national school curriculum.

Brands

Vestiaire Collective

FanLeague

ViasatWorld

Rimmel

HBO
Lifetime
A&E Networks
BBC
MTV
Lucozade
Guinness
Coca Cola
Citroen
Intercontinental
Ford
COI
Britvic
Canal+
Jaguar
Reckitt Benkieser
Unilever

Major Awards

D&AD Silver Pencil Writing For Advertising
D&AD Silver Pencil 30 Sec TV
Cannes Gold Lion Film
Cannes Gold Lion Press
Cannes Cold Lion Press
Cannes Silver Lion Film
Cannes Bronze Lion Film
Creative Circle Gold/Three
Creative Circle Silver/Two
Creative Circle Broze/Seven
BTAA Gold/Two
BTAA Bronze/Five
Kinsale Grand Prix
Gold Clio